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ZUO MODERN CONTEMPORARY INC.
Privacy Policy
Last Updated: 06/16/2021
At Zuo Modern Contemporary Inc. (“Zuo,” “us”, or “we), we respect and care about the privacy of your data and are committed to protecting it. Zuo does not sell or rent your personal information to third-parties.
This Privacy Policy describes how we collect, use and share information about you. This policy applies to the information we collect when you access our website at https://zuomod.com, our mobile application (“App”), use our services to purchase products, create an account on https://zuomod.com/login, contact our consumer support, provide information while chatting with us, or sign up for our email newsletter, etc. (the “Services”).
We may change this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will notify you by revising the date at the top of this policy. We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our information practices and the ways you can help protect your privacy.
In most instances, we process, collect and use person information provided to us by our Customers or Customer’s employees to provide our Services (the “B2B Information”). In this Privacy Policy, “Customers” mean the businesses that have contracted with us for the use of our Services. In rare instances, while rendering our Services, we may collect personal information of or about individuals that is not B2B Information (the “Individuals”). In such instances, we are the “Business,” as defined in the California Consumer Privacy Act of 2018 (“CCPA”).
This Privacy Policy does not apply to the extent we process the B2B Information, or act as a “Service Provider,” as defined in the CCPA. This Privacy Policy applies only when we collect, process, and use the information that you provide to us as a Business.
YOUR PERSONAL INFORMATION
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This includes information you provide to us, information which is collected about you automatically, and information we obtain from third-parties.
We have collected the following categories of data personal data from you within the last twelve (12) months:
| Category | Collected |
|---|---|
| A. Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | YES |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | YES |
| C. Protected classification characteristics under California or federal law. | YES |
| D. Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric information. | NO |
| F. Internet or other similar network activity, including, but not limited to, browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
| G. Geolocation data. | NO |
| H. Audio, electronic, visual, thermal, olfactory, or similar information | NO |
| I. Professional or employment-related information. | YES |
| J. Education information, defined as information that is not publically available personally identifiable information as defined in the Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | NO |
| K. Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | NO |
Specifically, we collect the following information from you:
Personal information that you provide to us
We collect personal information that you provide to us directly, such as:
Personal information that we collect automatically when you use our website
Similar to applications on other commercial website, our application utilizes a standard technology called “cookies” (see explanation below, “What Are Cookies?”), IP addresses and web server logs to collect information about how our Services are used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website.
Personal information we collect from our partners and other sources
In providing our Services to our Customers, as a processor or under a B2B transaction, we may be given personal information about individuals from our Customer.
HOW YOUR PERSONAL INFORMATION IS USED
Our primary purpose in collecting personal information is to provide you with a secure, smooth, efficient, and customized experience. We generally use personal information to create, develop, operate, deliver, and improve our services.
We may use the information that you provide us in the following ways:
WHAT ARE COOKIES?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.
How Do We Use Information We Collect From Cookies?
Our cookies are used to differentiate you from other users in order to ensure that you receive personalized recommendations. In some cases, we also use cookies to prevent you from having to enter the same information repeatedly. Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to improve our Service constantly. Cookies also allow us to anonymize and aggregate data for statistics and to measure key performance indicators. Cookies do not allow us to gather any personal information about you and we do not generally store any personal information that you provided to us in your cookies.
Can You Opt-Out Of Cookies?
You may only opt-out of the cookies if you disable cookies in your browser and clear your browser history each time you visit the website. Please follow your browser’s documentation for instructions on how to disable cookies.
SHARING INFORMATION WITH THIRD-PARTIES
We may share your personal information may be processed with or stored on the following third-party service providers.
We may also share your personal information in the following circumstances:
ANONYMIZED AND AGGREGATED DATA
Anonymization is a data processing technique that removes or modifies personal information so that it cannot be associated with a specific individual. We may use anonymized or aggregate Individuals’ data and Customers’ data for any business purpose, such as to better understand the needs and behaviors of our Customers, improve our Services, conduct business intelligence and marketing, and detect security threats. We may perform our analytics on anonymized data or enable analytics provided by third-parties.
PROTECTING YOUR INFORMATION
Security
We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
Certain Disclosures
We may disclose your personal information if required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law or comply with legal process served on us or affiliated parties; (b) protect and defend our rights and property, the website, our App, and our Services; and (c) act under circumstances to protect the safety of users of the website, our App, our Services, or third-parties.
What About Other Website Through Which Our Services Are Available?
We are not responsible for the practices employed by any other website that may/may not link or provide access to our Services.
Please remember that this Privacy Policy is applicable only with respect to our Services. Your browsing and interaction on any other feature on a website that also offers our Services, including websites which have a link to our Services, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.
CHILDREN
We do not knowingly collect any personal information from children under the age of 13. Our Services, App, and website are directed to people who are at least 18 years old or older.
OPT-OUT
You may opt-out of receiving promotional communications from us by following the instructions to unsubscribe stated in the communication, or by emailing us at privacy@zuomod.com. If you opt-out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
CALIFORNIA Residents’ rights and choices
The CCPA provides California residents, except for the employees, contractors, and job applicants of the business who are California residents, with specific rights regarding their personal information. This section describes the rights of California residents and explains how to exercise those rights. In this section, “you” refers only to California residents, as described above. Under the CCPA, businesses are required to give California employees, contractors, and job applicants a notice about the categories of data collected and its purpose, which we have provided in the following sections above – YOUR PERSONAL INFORMATION, and HOW YOUR PERSONAL INFORMATION IS USED.
Please note that WE DO NOT SELL OR RENT YOUR DATA TO ANY THIRD-PARTY. If this ever changes, we will properly inform you in accordance with this Privacy Policy and the CCPA.
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm that you are the one who made the verifiable consumer request, as defined in the CCPA, (“VCR”), we will disclose to you the following:
We do not provide these access and data portability rights for B2B Information.
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your VCR, we will delete your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
We do not provide these deletion rights for B2B Information.
To exercise the access, data portability, and deletion rights described above, please submit a VCR to us by either:
Emailing us at privacy@zuomod.com
Calling us at 866-7-ZUOMOD (866-798-6663)
Writing to us at: 80 Swan Way Suite 150, Oakland, CA 94621
All requests must contain your full and complete legal name and any alias or other names or nicknames that you use; your contact information, including mailing address, email and phone number; and the description of your request.
Only you, or someone legally authorized to act on your behalf, may make a VCR related to your personal information. You may also make a VCR on behalf of your minor child.
You may designate an authorized agent to make a request to access or a request to delete on your behalf. A response will be furnished to your authorized agent’s request if they submit proof that they are registered with the California Secretary of State to be able to act on your behalf, or submit evidence you have provided them with power of attorney pursuant to California Probate Code section 4000 to 4465. Authorized agents may not be provided with the response pertaining to the request if the authorized agents fail to submit a proof of authorization or are unable to verify their identity.
You may only make a VCR for access or data portability twice within a 12-month period.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a VCR does not require you to create an account with us.
We will only use personal information provided in a VCR to verify the requestor’s identity or authority to make the request.
We endeavor to respond to a VCR within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.
We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the VCR’s request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your VCR.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
OTHER CALIFORNIA RESIDENTS RIGHTS
Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of such data, the names and addresses of those businesses with which we shared for the immediately prior calendar year. To request a notice, please email your request to privacy@zuomod.com. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response. Please also note that we do not share your personal information with any other business for that business’s marketing use.
CONTACTING US
If you have any questions, comments, or concerns about this Privacy Policy, please contact us at privacy@zuomod.com or at our mailing address: 80 Swan Way Suite 150, Oakland, CA 94621.
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