More vaccinations, less mask-wearing bode well for summer trade shows
Now that roughly half the U.S. population has received at least one dose of a Covid-19 vaccine and mask-wearing rules are being eased, an uptick in attendance at this summer’s furniture industry trade shows in High Point, Atlanta and Las Vegas seems likely.
While we don’t believe trade show attendance will return to pre-pandemic levels until 2022 – constraints on international travel are a huge factor here – we’re expecting a robust summer trade show season. There won’t be the usual plethora of parties, in-person seminars and celebrity appearances, but it will be refreshing to experience a bit of the furniture market hustle and bustle again.
Despite technology that allows for virtual meetings and showroom tours, we still believe there’s no substitute for old-fashioned networking and in-person showroom tours. Besides, most of us are sick and tired of Zoom meetings.
The “winter” market in Las Vegas, which actually took place in April, had especially strong attendance from interior designers, and we look for this key segment of the home furnishings business to continue to set the pace at the summer shows.
Zuo has its showrooms in High Point, Atlanta and Las Vegas primed and ready for these upcoming shows, and the company is working hard to keep a strong in-stock position on all of its best-sellers despite supply chain challenges that continue to plague the industry.
The next High Point Market will take place June 5-9, and it will be very interesting to see if the market’s recent decision to drop its mask-wearing requirement (except on shuttle buses) will provide an attendance boost.
Meanwhile, the next Atlanta show will take place July 13-19, and the summer Las Vegas Market is scheduled for Aug. 22-26. (Don’t forget Zuo’s Atlanta and Vegas showrooms are now open year-round.)
Overlapping a portion of the Las Vegas Market is the HD Expo, the largest trade show for the hospitality industry and increasingly important segment of the market for Zuo. The Expo will take place Aug. 24-25 at Mandalay Bay, and Zuo will be showing key items from its hospitality furniture lineup in a temporary booth there.
I’ll be at the High Point and Las Vegas shows myself, and I look forward to seeing you there. Safe travels!