ZUO largest brand collaboration for Las Vegas Summer Market
International Brand ZUO shares their marketing agenda for Las Vegas Market and announces their largest brand collaboration with House Tipster – an engaging home improvement website featuring groundbreaking virtual technology.
This partnership began as celebrated designer and client Barrie Livingstone introduced ZUO’s Marketing Coordinator Serena Martin to the House Tipster team, Walter Bilyakovskyy and Thomas Wolosik. During initial meetings, interview host Christopher Grubb, Founder of Arch-Interiors, pitched their concept of featuring their brand’s Vegas showroom with a five-minute designer interview of their client Barrie Livingstone.
House Tipster’s Designer Interview series are just one of House Tipsters innovative media specialties and tech services, which include a professionally edited final version that are then distributed to partnered brands for social sharing. (See Barrie’s video).
Footage on each celebrated designers and featured brands live on Housetipser.com website, accompanied by a featured brand article. Jumping at the opportunity, Serena booked the first of three videos for the next several markets while discussed plans for how the two modern companies could partner together again. Walter and Thomas shared that like ZUO’s 360 Technology – House Tipster’s offers similar services where they can customize Virtual services to suit any business. The collaboration unified after ZUO’s HP Market Marketing Panel where Christopher, Serena and House Tipster team discussed their next panel and focus for summer marketing. Collaboration to partner their next panel included a separate Smart Tech Event for LV Market where both brands could feature their Virtual Reality technology. Check out a sneak preview of House Tipsters Smart Tech video using ZUO 3D Models before their Las Vegas Market July 30th A442 event.
ZUO’s CEO Luis Ruesga shared: “Our largest focus for 2018 is in marketing our new technology ZUO 360 Virtual Rooms and ZUO 3D Models. Seeing what House Tipster’s technology was able to do with our 3D Models is very impressive. Working with Serena to develop the ZUO Industry panel topic included finding a diverse selection of panelists. We also found, after our HP Marketing Panel, that our customers’ feedback – they wanted to learn from our experience. Celebrating that, in only 13 years, we have been able to continue to grow while mentoring, teaching, and leading our customers with innovation. Regardless of the customer base or size of their company, giving our customers the tools for success is just part of our ZUO philosophy.”
July 30th – World Market Center – C174 Panel event - “How to Adapt to a Changing Industry” panel topics will cover the State of the Industry and how to adapt, change and thrive in a growing furnishings market. ZUO’s production and partnership with six diverse and experienced panelists, deliver various points of view; including retail, manufacturing, product development, branding and licensing, trend forecasting, publishing, innovation and technology. It will dive deeper into how trends emerge, and how product is manufactured and developed. Publisher will share insider knowledge on how their magazines feature brands or select products. Knowledgeable retailer and designer panelists will give tips on how to diversify oneself while navigating branding and licensing, and how to get your brand noticed.
ZUO’s Marketing Coordinator Serena Martin, shared how she and Christopher Grubb selected panel topic. “When Christopher, House Tipster and I first began to brainstorm on this event, we wanted to speak to the changes in our industry and how technology is influencing our brands. With further discussion and as we began to build our panel; our overall focus grew to include a larger scope with influences across our diverse industry. Manufacturing, retail, sales and marketing, and the media and trends that influence us; are all changing an incredible rate. With the acceptance of impressive cast of panelists we finalized our topic to help attendees learn how to adapt, change and thrive in a growing furnishings market.”
ZUO’s Summer Las Vegas - Marketing Agenda:
July 29-Aug 01 A442; twice daily Happy Hours starting with mimosa mornings and mid-day Tito’s Bay Breeze and frozen margaritas to sooth and relax the busy shoppers.
July 30th C174 Seminar Room from 3:30-5pm - ZUO Industry Panel “How to Adapt to a Changing Industry”. Moderated by Christopher Grubb, Designer, Founder of Arch-Interiors Design Group Inc. Panel will cover the State of the Industry and how to adapt, change and thrive in a growing furnishings market.
3:30 – 4pm Press – Meet the panelists 4 – 5:00 pm Panel
- Technology: Thomas Wolosik – Creative Director & Co-Host House Tipster
- Manufacturing & Product Development: Andrea Guardiola – ZUO Décor Director
- Publishing: Nicole Davis – Editor in Chief ~ Furniture Lighting & Décor Magazine
- Designer: Barrie Livingstone – Designer & Real Estate Guru
- Trends: Patti Carpenter – Global Trend Ambassador
- Designer / Retailer: John Erdos – Founder & Owner Erdos + Ko
July 30th A442 5-7pm – Post Panel Cocktail Reception & House Tipster Smart Tech Event
From 5-7:00pm ZUO & House Tipster will host a post Event Cocktail Reception & House Tipster Tech Event. Event will showcase brand collaboration between ZUO’s 3D Models and House Tipsters technologies. At this event, design professionals will have the opportunity to see firsthand how House Tipsters designs and created technology-driven futurists live videos through exciting 3D virtual reality innovations. Event will also include catering, full bar and deserts and show specials.
- First 250 guests will receive FREE 3D Viewer Goggles. RSVP https://zuomod.com/2018HouseTipster_SmartTech