ZUO WINS BEST BOOTH AWARD – 2018 HD EXPO – LAS VEGAS
ZUO celebrates winning the 2018 Hospitality Design Expo’s Best Booth Award – category
Best Curb Appeal. This prestigious award is given to booths that showcase
creativity, design excellence and innovative trendsetting products.
Booth Design and curation is created to ZUO’s in house visual team; lead by Visual Merchandising Director John Perez. This team of Tradeshow Craft Techs members include Javier Perez, Juan Guajardo, and Mario Marin who have worked together for the last 5 years to create all of ZUO’s visual merchandising to their 6 permanent showrooms and the company’s 20 + annual exhibits.
John Perez shared what inspired this year’s design “I wanted to bring the spring indoors and began with lush white carpets – deliberating creating a stark contrast to the shows black aisle carpets. Selecting ZUO Hospitality furniture pieces with bright colored upholstery, I added brilliant metal finishes, then introduced contrasting colored accessories. Working with Tempaper floral wallcoverings, I grouped several of our ZUO Décor accent mirrors to add a touch of sparkle to the floral patterns - while bringing a touch of glamour to each vignette. My favorite area is where I paired our sapphire blue velvet Providence sofa with new ZUO Décor saffron yellow vases for a bold design statement.”
ZUO’s Visual team notably added key elements from the 2018 Pantone color of the year: Ultra Violet to highlight and introduce a series of objects inspired by Ultra Violet. Collection designed and created by ZUO Décor Director Andrea Guardiola, these sought after exclusive new Ultra Violet Collection includes boxes and trays feature stunning gold studded hardware.
Andrea Guardiola shared inside scoop to HD introductions “Looking at global trends for Spring 2018 we created several collections with a rich colors palette including Cosmic Night: deep cobalt’s and navy blues, Winter Luxe: with emerald and hunter greens and Eclectica: blush and saffron colors mixing pop art and botanicals. Adding to our Winter 2017 trends we added Tropical Glitz: which blends bigger greenery palm florals mixed with gold, black, and dark greens for a more tropical sophisticated look and added Florida Keys: a rich mix of turquoise & electric orange with fun bright colored outdoor garden stools.