InstaVR Interviews ZUO on it's new 360 tech and meets the VR Practitioners
InstaVR Interviews ZUO 360 ~ VR Practitioners
Zuo Modern — IT & Design Team
Established in 2005, Zuo Modern is an international brand with offices across the globe serving the retail, hospitality, restaurant and design industry. They successfully collaborate with their over 200 employees and celebrate each milestone with everyone who works with them. Zuo Modern is family and they view each customer as part of the family.
With an eye on high-design and fashion, their upbeat, modern collection has evolved into a lifestyle brand that includes inspired furniture for every room in your home, as well as a gorgeous collection of outdoor furniture, lighting, mirrors and décor. The overall aesthetic is pure in form and includes an eclectic mix of mid-century modern, contemporary, and industrial chic – perfect for the modern home, urban loft, or office space.
The Zuo IT & Design Team Envisions a “Virtual Catalog”, Available in Both Web & VR Versions
Question: Why did you decide to create VR at Zuo? What was the goal?
Answer: Last year we started playing around with 360 images of our traditional lifestyles we use for our catalogs, we realized the quality of the images was really good and we started looking for a way to share them with our customers as a new way to create a “virtual catalog.” We were not sure if VR would be a good idea because not everyone has a VR Headset and we also weren’t sure if we could invest on some smartphones and VR headsets to show this project in our showrooms, so we looked for a platform that could do both, VR and a web version.
The goal was to show our customers that we were ready for VR, providing those 360 images so they can use them into their own VR platforms or mimic our virtual catalog.
Images Designed Using Autodesk 3Ds Max & Adobe Photoshop
Question: How did you create such hi-res 360 panos?
Answer: Our 360 images are all created with 3Ds Max and Photoshop, using the 3D Models we have of our items we were able to create High quality 360 lifestyle images.