ZUO opens new 5K sf showroom in AmericasMart for Fall Design Week Markets
Furniture & Décor manufacture ZUO announces it’s new 5,000 square feet showroom, opening for Fall Design Week at AmericasMart Sept 25-29, 2017. Their new location in Building 1, 11th Floor Space F2, F4 increases the company’s Atlanta showroom presence by an additional 1500 sf. The footprint will allow enough space to successfully cross-merchandise ZUO Furniture & Lighting with its new division, ZUO Décor.
ZUO sited the three main reasons for the need for additional showroom space, which include exponential growth through 2017, the ability to better showcase their key collections as they continue to expand, and an impressive sales launch of the ZUO Décor Division earlier this year. ZUO Décor’s debut nearly doubled the company’s sku count, rounding out their lifestyle collection with affordable and stylish home accents, accessories and wall décor. The company shared that the reception has been overwhelming, as many of their new décor sku’s sold out before the initial production run had hit their warehouses. This response not only added to the company’s fourth quarter growth, but also inspired ZUO’s Décor Director, Andrea Guardiola, to quickly develop new introductions before the upcoming Fall Atlanta and High Point Markets. Working alongside AmericasMart leasing teams, ZUO was able to find the perfect location near existing E1/E2 space. The new showroom offers more visual traffic with wall-to-wall windows. It is situated directly across from the escalators and outside the elevators on the 11th FL and near to fellow exhibitors and accessories companies A&B Home, Bassett Furniture, Bramble and Surya.
Luis Ruesga, ZUO’s CEO shared insight into the new showroom expansion; “When we first debuted ZUO Décor this summer, we deliberately showcased this division as a separate entity. The immediate feedback questioned why we wouldn’t highlight décor with our existing furniture and lighting? Longtime customers were excited for the new products, but still a little disappointed that we didn’t blend the new décor with our furniture. Asking us plainly-why we chose to have separate showrooms for each division? This feedback continued as accessories buyers new to ZUO, learned that décor is only one of our many collections, and demanded to see more. We knew then that combining our product selections to showcase all our collections was the right choice moving forward. Atlanta is just the first of many showrooms throughout the US, Canada, Mexico and South America where we will be implementing the new ZUO visual directive.”
AmericasMart Fall Design Week, Sept 25-29, 2017 - ZUO will have 2 showrooms open to the trade.
Both in Building 1, 11th Floor Space E1/E2 and F2, F4.
See full list of ZUO’s tradeshow & exhibit