How ZUO Creates Digital Content
At ZUO, creating digital content is a 365-day endeavor!
Our global content team works hard every day to make sure customers get the most realistic images of our products. We start the digital lifecycle process with a studio photoshoot in our overseas offices, to produce images from multiple angles. We always try to capture unique details, textures and finishes for each item so customers can see details from each vantage point. Then, the team converts the digital content to 3-D using software that allows customers to place products into different environments. A technology known as Augmented Reality in which you simply use the camera on your phone to see what the furniture piece would look like in your home. Before buying any products, you can digitally place them in your home to make sure you love them!
With the use of digital photography and 3-D technology, our team creates lifestyle shots so you can visualize how our products might look in your surroundings. To keep current, our design team scours thousands of images from residential to commercial environments, in order to create beautiful lifestyle images that help to demonstrate design trends. When possible, we use 360 design software to enhance the product display on our website. This allows one to see a detailed view from all angles.