How ZUO Creates Digital Content

At ZUO, creating digital content is a 365-day endeavor!

Our global content team works hard every day to make sure customers get the most realistic images of our products. We start the digital lifecycle process with a studio photoshoot in our overseas offices, to produce images from multiple angles. We always try to capture unique details, textures and finishes for each item so customers can see details from each vantage point. Then, the team converts the digital content to 3-D using software that allows customers to place products into different environments. A technology known as Augmented Reality in which you simply use the camera on your phone to see what the furniture piece would look like in your home. Before buying any products, you can digitally place them in your home to make sure you love them!