Location: C174 seminar room   Date/ Time: Monday Jan 28, 2018 11am – 12:30pm

Topic: "Importance of Cultivating your e-Commerce Presence - Navigating the online market for Designers, Retailers and Brands.” Explore the unique art and science that goes into creating a successful online marketplace. From how a Designer creates, sells their services online, to how a Retailer selects the manufactures they offer. Dive into exactly how manufactures design and cultivate products to establish their brand. Licensing and branding experts speak on how to create your own brand and tips to social influence while growing your own marketplace.

Moderated by:  Stacey Tiveron , Founder Ronati.com

Bold, dynamic, and passionate are just a few of the words used to describe moderator Stacey Tiveron. Stacey has spent more than two decades serving interior designers, brands and industry groups by developing and providing online initiatives and solutions for an ever-changing industry. Understanding the e-commerce marketplace from every angle, Stacey will discuss with our panel experts the inside tips & tools for successfully navigating an online business.

Panel Experts:

- Ecom Brand: Liza Hausman VP, Industry Marketing, Houzz.com

- Branding Expert: Libby Langdon, Designer, Libby Langdon Interiors

- Manufacture: Kevin Baum,  EVP, e-Commerce, ZUO

- Marketing + Ecom Solutions: Rachel Daunais , Ecommerce Acct. Executive, Lunge Marketing 

- Ecom Brand: Jason Harris, Founder The Design Network,

- B2B Agency and Software Provider Dan Caro, Senior Director of Product Management, Whereoware

90 Min Event Schedule

·         11:00 -12:25 pm Panel Discussion + 20 Min Q&A

·         12:30 – 2:00pm Champagne Reception, Bites & Coffee ZUO A442

Moderator:  Stacey Tiveron , Founder Ronati.com

Bold, dynamic, and passionate are just a few of the words used to describe moderator Stacey Tiveron. Stacey has spent more than two decades serving interior designers, brands and industry groups by developing and providing online initiatives and solutions to remove friction and connect buyers and sellers in an ever-changing industry.  The Founder and CEO of Ronati, named for the word "Rona," which means "my joy," Ronati is focused on building technological solutions to help the one-of-a-kind industry grow and thrive. Its first product, the eCommerce Manager, is currently being beta tested by leading vintage and antique dealers in Los Angeles, New York, and London. Fashioned after social media manager tools such as HootSuite and Buffer, Ronati’s eCommerce Manager eliminates the time users spend when entering their listings, one by one, to multiple marketplaces. Previously, Stacey founded the Trade Only Design Library (TODL) in 1997, to assist designers in the sourcing of products from a myriad of manufacturers. Launched online in 2000, Stacey and her team diligently built TODL into the industry's largest online product research and specification database exclusively for professional designers. TODL provided more than 55,000 professional designers with access to more than 300,000 products from 1,000 manufacturers ranging from large multinational corporations to small artisanal brands. TODL also created innovative trend, marketing, and collaborative content with leading trade shows and industry publications. Stacey steered TODL in service to the industry from 2000 - 2015, when new owners took the helm rebranding TODL as Steelyard. After her departure in 2016, Stacey’s new adventure with Ronati began. 

Ecom Brand: Liza Hausman VP, Industry Marketing, Houzz.com

Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential remodeling and design platform and community. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands to a host of innovative startups. Liza co-founded her first internet startup in 1998, a home improvement retailer eventually sold to Walmart. Over the last seven years she's worked with interior designers, architects, contractors and landscape designers to remodel and decorate nearly every inch of her home in Palo Alto, CA.

Branding Expert: Libby Langdon, Designer, Libby Langdon Interiors

Facebook: libby.langdon | Instagram: libbylangdon |Twitter: libbylangdon    

Libby Langdon is an Interior designer, author, product designer and makeover television personality, as well as the creative force behind New York City-based design firm, Libby Interiors, Inc.  She is fast becoming known for her growing collections of branded home furnishings for Crystorama Lighting, outdoor furniture for North Cape and indoor/ outdoor rugs for KAS rugs. Libby’s interior designs and home products have been featured in leading shelter magazines: Architectural Digest, Traditional Home, House Beautiful, Better Homes and Gardens, Hampton’s Cottages and Gardens and is a contributing editor to House Beautiful magazine. Langdon has been a regular makeover design expert on NBC’s TODAY Show, HGTV’s Small Space - Big Style, The View, The Rachael Ray Show, FOX’s Design Invasion and NBC’s Open House. She’s written a book, Libby Langdon’s Small Space Solutions, and travels across the country presenting informative seminars to consumers, designers, and retailers about all things design.  For press inquiries contact LibbyPR@libbylangdon.com

Manufacture: Kevin Baum,  EVP, eCommerce ZUO

Kevin Baum, newly appointed EVP, e-Commerce for international brand ZUO, is a 30-year retail veteran who spent the last 10 years as Founder and President of F & O International, a consulting firm formed to help major brands geographically reposition merchandise and distressed assets throughout North America. Prior to that, he spent 2 years at MJC International, where he served as VP, Operations and VP, Licensing. Prior to MJC, he spent 18 years in merchandising and buying positions of increasing responsibility at Gap, Ross Stores, Esprit de Corp, Fogdog Sports, Target and Macy’s.

Marketing + Ecom Solutions: Rachel Daunais – Ecommerce Acct. Executive, Lunge Marketing 

Rachel Daunais is an E-commerce Account Executive at Lunge Marketing, a full-spectrum E-commerce managed services company located in Seattle. Rachel has a rich background in the home furnishings and design industry, having worked as a Buyer, Category Manager and National Public Relations Manager for a Fortune 50 company, a Director of Sales and Marketing for a furniture manufacturer, and Business Manager for a Chicago-based Interior Design Firm. She started her own Public Relations and Marketing Firm at the age of 29 and has written for and been featured in several industry publications.

Ecom Brand: Jason Harris, Founder The Design Network

Furnitureland South: FurniturelandSouth.com  @furniturelandsouth @FurniturelandSouthNC

The Design Network: TDN.tv @thedesignnetwork @TDNTheDesignNetwork

Jason Harris, Founder of The Design Network (TDN), a digital platform that combines a vibrant community of independent interior designers and a best-in-class home furnishings e-commerce shop along with inspirational and informative video content all about home design.  The content, commerce and expert design community combine to create an easier way for consumers to design and furnish their homes online where they can get inspired, hire a designer to collaboratively plan their space through TDN e-Design™️ and then seamlessly purchase the best brand name furnishings at the lowest prices.   TDN is powered by the largest furniture emporium in the world, Furnitureland South, located in High Point, NC which is owned by Jason and his brother Jeff Harris.

A graduate of UNC Chapel Hill, Harris lectures to professional groups and college students across the country on business development, entrepreneurship and technology application.  Jason and his wife Jenny have 5 kids ages 7 to 19; and he enjoys family time as well as golf, running and traveling.

B2B Agency and Software Provider: Dan Caro, Senior Director of Product Management Whereoware

Senior Director of Product Management, Dan Caro, manages product development at Whereoware. He is the product manager for Product FastLane™, Code Perfect™ and Pharos CRM™. He specializes in developing and launching new products and promoting growth strategies. His team has been recognized as IBM's Partner and/or Agency of the Year for four consecutive years, as well as honored with a MarketingSherpa Email Award and an Email Experience Council (EEC) Award.

About Whereoware

Whereoware is an award-winning digital agency developing personalized cloud-based websites, marketing automation campaigns, and mobile sales force applications, and ensuring sales success with digital services, like search engine optimization, data integrations, analytics, and digital advertising. With 18 years of experience in the B2B sales space, Whereoware applies deep, intimate knowledge of our B2B clients' evolving challenges to deliver digital services and products that alleviate their pain points and grow online and offline sales. Find Whereoware at www.whereoware.com.