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Zuo Modern

2018LVMKT IndustryPanel

MODERATOR: Christopher Grubb, Founder of Arch-Interiors Design Group Inc. | | | @arch_interiors_design

Christopher Grubb has been called a style maker and expert design influencer by clients, editors, manufacturers and producers alike. Christopher is President of Beverly Hills based Arch-Interiors Design Group, Inc., which is internationally recognized for its creative and work in interior and exterior design specializing on high-end residential, commercial, medical, health & beauty, and retail design. Sharing his design skills and influence within multiple radio and television shows – including recurring appearances on LXTV/NBC and Martha Stewart Living Radio and hosts design segments For House Tipster of the design industry elite.  Received dozens of awards Arch Interiors has been honored to be named the best interior design firm in California by Build Magazine, in addition to being featured in an entire issue of World Architecture Magazine in Hong Kong with over 70 pages exclusively covering the works of Arch-Interiors. In addition, Christopher was named one of the 50 Innovators in Kitchen and Bath Design in 2017. Celebrating 25 years in the industry, Christopher remains passionate and excited about working within the design field. Each of his clients speak to his brilliant designs, passion + dedication while working to create their one-of-a-kind environments that best complement each client’s personal lifestyle and individual tastes.

 Manufacturing & Product Development: Andrea Guardiola – Director ZUO Décor| | @zuomod | @andy74LA

Andrea Guardiola’s experience in home décor industry spans 20 + years with an admitted passion that started at an early age, growing into a devotion combined with a lifelong commitment.  Opening her own furniture and home décor boutique in Argentina in 1994, with a contemporary aesthetic, she handled the sourcing,  buying and visual merchandising in house. Over the next 2 decades Andrea’s sourcing and designing within the Home Décor & Lighting Industry she began marketing her exclusive designs to the retail market within Argentina & Latin America; before moving on to developing products for ecommerce sites, international brands and Top 100 retailers. Andrea paired her knowledge and experience to landed jobs in direct sales and product development for established brands: Three Hands, Sagebrook Home and Nova Lighting; before joining ZUO. Launching their Décor Division in July 2017, Andrea brings her debut collection of intensely unique designs and celebrates over 3000 + home decor products in just the first year on the marketplace. She lives in Northern CA with her husband and daughter when she is not traveling for ZUO. To see her debut entire collection: .

·         Change of the industry – fashion, interiors, global visibility

·         How ZUO’s product development and products are influences by trends

·         How ZUO works with retailers and brands to make exclusive products


 Publishing: Editor-in-Chief of Lighting & Décor Magazine Nicole Davis | @lightingdecormag | @lightingdecoreic

Nicole is the current Editor-in-Chief of Lighting & Decor's and it’s predecessors, Residential Lighting and Home Fashion Forecast. She's been covering the lighting and home furnishings industries for six years and graduated from the Medill School of Journalism at Northwestern University. 

·         Change of the industry – publications changing with the times

·         Diversity of publication using media – fb live, social and online, digital, video blog series

·         How does L & D select products to feature, trends, shows they cover

·         How do designers and retailers get featured in magazines — what material is needed, what they should consider, how to pitch to editors & publishers.

·         How does L & D work with designers, consumers, retailers to feature and market


 Designer/Retailer: John Erdos – Founder & Owner Erdos + Ko | |

Designing and selling furniture started as a hobby, but quickly grew into my life’s passion. After a career at J.Crew that led me to the Far East, I established my namesake furniture design business in Singapore, where I became well-known for furniture made of solid, reclaimed teak wood. My furniture and accessories can be found in homes around the world, with celebrity clientele including Giorgio Armani, Julia Roberts, Helen Hunt and Susan Sarandon. Louis Koay and I co-founded Erdos + Ko in September 2017. Located in 3000square foot showroom in the Dallas Market Center, we design and develop a substantial  part of our collection. We also curate a selection of furniture, accessories, paintings and rugs.

·         How does you brand stay relevant? How do you advertise? Print? Online? TV / Radio?

·         How do you source goods, how do you approach merchandising?

·         Navigating the Online Marketplace – Ecommerce sales & service?

·         How do you work with designers, do you have a designer program or special services for COM, customization, hospitality projects?


Designer: Barrie Livingstone ~Interior Designer & Real Estate Guru | |@barrieinla

British born Barrie Livingstone is an accomplished Interior Designer and real estate agent at The Agency - Malibu. Barrie’s design projects scan the globe from Los Angeles to Dubai and Miami to Malaysia. His passion for buildings and how people occupy them on a global level is the driving force for him, pairing the right property with the right person or group. With over 30+ years of experience in the Residential and Hospitality Industries in both design and marketing, his clients gain vital insight on how to present properties in the best possible light. Both a designer and active realtor, you can read his first book, Interior Design Tips Every Realtor Should Know

·         Change of the industry – How Designers are changing – servicing clients are changing

·         Designing on the go – tools have changes, how you find clients has changed

·         Branding – social media and influence as a designer.

·         Diversifying yourself – licensing and branding – processes of creating your own brand

·         Focus on how designers don’t need to be on HGTV to be a star

·         Working directly with a MFR


 House Tipster: Creative Director -Thomas Wolosik | | @Housetipster

A jack-of-all-trades, Thomas Wolosik, Creative Director at House Tipster, is just as comfortable discussing architecture as he is developing software, wowing investors, and advancing the home design technology industry. Since graduating from the Bialystok University of Technology in Poland with a Master’s Degree in Architecture, Thomas has been busy finding success in numerous industries, including architecture, graphic design, 3D art, software development, and professional photography. But it was his work with famed architect Dr. Z. PeterPininski and later with a visionary investor Richard Wojtach, as well as inspiration from the likes of Frank Gehry that powered what was to become Thomas’s brainchild, House Tipster. Thomas’ passion for design, mixed with his expertise in creative tools helped market this uniquely intuitive project. Today, House Tipster is a leading design platform with incredible 3D tools used by professionals and homeowners alike. 

·         Introduction – House Tipster tech, website, services, etc.

·         How House Tipster is more than a website – working with brands

·         Conclusion - thank you and invite everyone to join us for cocktail mixer and House Tipster Smart Tech preview in ZUO A442.

Trends: Patti Carpenter – Global Trend Ambassador, Principal + Creative Director

carpenter + company/Trendscope | @carpentercomp | @pattictrendscope

Patti, principal of carpenter + company and an award winning Creative Director to global sourcing for home furnishings brands. Accomplished in merchandising, product design and development, private label and branding; she has traveling and worked in 56 countries. Working with brands including Bloomingdales, Neiman Marcus, Crate & Barrel, The Phillips Collection, Donna Karan and Ralph Lauren. Patti’s extensive knowledge and expertise on Trend Forecasting has included national speaking engagements, feature articles on Color + Trend & Design and is a trend consultant with Pantone. She also consults and is The Global Trend Ambassador for Maison Objet Americas & Paris.

·         Trends in home décor

·         Sourcing, branding and product development